Spanish Language Organizing
Screen Actors Guild recognizes the tremendous growth of Spanish Language Media and the Hispanic population in the United States. We also acknowledge the impact it has on Spanish Language Organizing.
Important facts you should know!
- The 2010 U.S. Census is expected to find that there are more than 50 million Hispanics in this country and that they command $1 trillion in buying power.
- According to the Nielsen Company, $4.03 billion was invested in Spanish language media during the first three quarters of 2009. However, according to a study of 9,300 senior marketers at Fortune 1000 companies, commissioned by Los Angeles Hispanic Advertising Agency Orcí, 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts.
- It is estimated that there are 24 million Latinos online and that the Hispanic online demographic is growing at a rate that’s 50% faster than the overall U.S. online population.
- Hispanics are also avid movie goers according to Nielsen, going to the movie theater approximately 11 times per year and even the less active segments of the Hispanic population are more avid movie consumers than non-Hispanic Whites.
- More Hispanics would watch English–language programming dubbed into Spanish if more were available and easier to find and Television audiences would grow with more English-language programming dubbed by Spanish-speaking actors.
Sources:
- Hispanic Market Overview – 2010 A report from the Jake Adams Editorial Services and Research Consultancy released in partnership with HispanicAd.com
- Advertisers acknowledge Hispanics impact on U.S. culture –Hispanic Market Weekly, March 2, 1020
- Latino Print Network –Insights into the Hispanic Market in the USA and Hispanic Print Focus 2009
- 2009 Hispanic Consumer Survey on SAP commissioned by SAG.
National Spanish Language Media Task Force
Screen Actors Guild National Spanish Language Media Task Force understands the issues and challenges our members and Spanish-speaking performers face each day in finding good jobs with pension and health benefits. 25 members nationwide work together to help find ways to create solidarity with fellow union members, outreach to non-members, say no to non-union work and help organize more work in Spanish Language Media. Esai Morales, Hollywood Division Task Force member says, “With a united and active voice we can demand the respect and the pay that we deserve as actors”.
For more information on the work of the task force contact: Carlina Rodriguez, Director Spanish Language Organizing, at carlina.rodriguez@sag.org or (305) 670-7677 x 7076.
To strengthen our Spanish Language organizing efforts SAG has set up a completely confidential hotline. This organizing tool is available to members and future members, to notify us about any Spanish language non-union work being offered. Our goal is to organize more jobs under our Guild contracts and for that we need your help. There’s no need to leave any personal information, just as much information as you have on the production.
Call Toll – Free (888) 297-4SAG (4724)
Your call is completely confidential.
