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Spanish Language Organizing

Spanish Language Media Overview

Screen Actors Guild recognizes the tremendous growth of the Hispanic population and Spanish language media in the United States and is aware of the challenges our Spanish-speaking members and performers face each day finding good jobs with pension and health benefits in this market. Solidarity with your fellow union members, saying no to buy-outs or non-union work, member to member outreach and member to non-member outreach are all essential parts of organizing more work in Spanish language media. “With a united and active voice we can demand the respect and the pay that we deserve as actors”, Esai Morales, Hollywood Division Board member.

  • The 2010 U.S. Census is expected to find that there are more than 50 million Hispanics in this country and that they command $1 trillion in buying power.
  • According to the Nielsen Company, $4.03 billion was invested in Spanish language media during the first three quarters of 2009. However, according to a study of 9,300 senior marketers at Fortune 1000 companies, commissioned by Los Angeles Hispanic Advertising Agency Orcí, 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts.
  • It is estimated that there are 24 million Latinos online and that the Hispanic online demographic is growing at a rate that’s 50% faster than the overall U.S. online population.
  • Hispanics are also avid movie goers according to Nielsen, going to the movie theater approximately 11 times per year and even the less active segments of the Hispanic population are more avid movie consumers than non-Hispanic Whites.
  • More Hispanics would watch English–language programming dubbed into Spanish if more were available and easier to find and Television audiences would grow with more English-language programming dubbed by Spanish-speaking actors.

Sources:
Hispanic Market Overview – 2010 A report from the Jake Adams Editorial Services and Research Consultancy released in partnership with HispanicAd.com
Advertisers acknowledge Hispanics impact on U.S. culture –Hispanic Market Weekly, March 2, 1020
Latino Print Network –Insights into the Hispanic Market in the USA and Hispanic Print Focus 2009
2009 Hispanic Consumer Survey on SAP commissioned by SAG.

Task Force

National Spanish Language Media Task Force

Screen Actors Guild Spanish Language Media Task Force recognizes the tremendous growth in Spanish language media. The members in collaboration with the various departments at the guild explore issues affecting Spanish-speaking performers, outreach to producers of Spanish language production to organize new work, and assure SAG signatories are complying with our contracts when producing entertainment product in Spanish.

For more information contact: Carlina Rodríguez, Director, Spanish Language Organizing at carodriguez@sag.org or 305-670-7677 ×7076

Spanish Language Non-Union Production Reporting Hotline

To strengthen our Spanish Language organizing efforts SAG has set up a completely confidential hotline. This organizing tool is available to members and future members, to notify us about any Spanish language non-union work being offered. Our goal is to organize more jobs under our Guild contracts and for that we need your help. There’s no need to leave any personal information, just as much information as you have on the production.

Call Toll – Free (888) 297-4SAG (4724)

Your call is completely confidential.